Any website owner or web master should know that there are a number of factors that lead to a successful website.
First you need a good idea or a good service or product to advertise via your website.
Secondly you need a good quality, professionally designed website that will appeal to your potential visitors and works well on a wide range of computers and other web-browsing devices.
Thirdly you need to promote the website and spread the word about its existence as widely as possible.
The first of these is up to you, but Pixelwave Web Design can help you with the design and production of your website and also the promotion of your website. One of the most important aspect of website promotion is that of gaining good search engine rankings in a process know as Search Engine Optimisation. Onsite optimisation involves producing the website in such a way that it allows search engine to easy catalogue the site for inclusion in its database. Offsite promotion is equally important and involves (among other things) gaining as many inbound links to your website as possible. An inbound link is a link from another website to your website.
Many people tend to promote their new site for a month or so and then hope that other people will simply find their website and link to it so increasing the number of inbound links that it has. Unfortunately this isn’t always the case and most webmasters need to be a little more pro-active in their search for inbound links. Rather than ‘going out’ and looking for these links yourself, another approach is to simply encourage your existing visitors to add links to your website on their personal websites or on other sites that they visit. Many fairly successful website will have a community of dedicated followers, many of whom will be only too glad to show their appreciation of your website and link back to it, so why not use this dedication to your benefit and encourage them to link to you.
The easiest way to do this is to simply provide them with the information they need in order to create a link to your site. Rather than simply using a textual link though you are likely to want to add a bit of emphasis by providing images, buttons or banners that people can use to link to you. These are more attractive and therefore are more likely to encourage people to publish them and also encourages people to click on them which after all is the ultimate goal.
I’ve been working on Fairies World for a while now, it is a popular site receiving over 1 million page views a month, but we feel we can improve on this. A recent addition by Pixelwave Web Design is that of the fairy and fantasy art image galleries. These have proved hugely popular so I am currently working on a dynamic banner that will display random images from these galleries. The idea is to create a small snippet of code that people will be able to place on their websites to display these random images.
The banner should add interest to the website upon which it is published and of course create lots of inbound links for Fairies World.